We all know that one of the keys to great Search Engine Optimization (SEO) is making sure you keep your website updated, new and fresh. Whether you do this with a blog, or you change your homepage with new offers, coupons or new products, it serves to show Google that your site is “alive.” For many small businesses in particular, this is a real challenge.
So you already have great, fresh content on your site—what’s next? Do you know what is coming that may benefit your small business?
Have you heard of QR codes yet? Here is a quick introduction:
What Are QR codes?
They look like this:
Scan the image and see how you can put your contact card into people's phones - and you can scan this code to see where it takes you too! Wouldn't you like to put this code on your business card, flyers, or anything that people use to communicate with?
They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them. The full Wikipedia description is here.
How does the cell phone read the code?
The cell phone needs a QR code reader, like this one from Kaywa. It takes literally 1 minute for someone with an iPhone or Android phone to find and install the reader.
How do you generate a code?
Believe it or not, we do it for you! With everything from landing pages to Outlook contact cards, we can bring your customers right to your product, or website.
How can you use QR codes to benefit search marketing?
We are only just scratching the surface of how they will be used. We have added one to every business listing in our directory. Here are a few examples of how others are using them.
A business card company showing how they are using them for businesses: